Thursday, July 30, 2009

The Obama Beer Summit

There is a lot of conversation about this whole "beer summit" situation at the white house.  There are articles and posts on major news sites and blogs around the country (here, here, here, here, here and here)  Most of the beer world has a beef with the type of beer that was chosen (Bud Light for Obama, Red Stripe for Gates and Blue Moon for Crowley) while it seems that the news world is concerned with...well, I have no clue.  Partially about the beer that has been chosen and partially happy because they think this makes Obama look like he's a down to earth American!!  I think the choice of beer here was in poor taste (pun intended)!!!  The home of the President of the United States of America should serve American beer!
Regardless if you are a supporter of Obama or not, I think this is a great opportunity for the Craft Beer industry to gain some notoriety.  I also think that the choice of beers were sub-par.  The industry has been given free press and EVERYONE in the media is talking about beer now!  This could help spark a larger debate on the "sin" tax that is placed on beer, or the rising excise tax on brewers.  This is an opportunity the industry can't afford to miss.  It is definitely made harder by the fact that swill that the 3 men have chosen are not made by American Companies.  I could go on and on about this, but I won't.  Everyone else has said enough.  But I will leave you with my suggested substitutions for them:
Obama = Bud light (replace with Sam Adams Light)
Gates = Red Stripe (replace with Yuengling Traditional Lager)
Crowley = Blue Moon (replace with Allagash White)

1 comment:

Jason said...

Another great post by Andy Crouch,
and one by Lew,